According to a press release by Webedia (in French) and an official statement (in English) published on their website earlier today, French football club Paris Saint-Germain announced its entry in Esports, with more details to be unrevealed in a press conference later his month.
According to the press release, “to kick off this new chapter, Paris Saint-Germain is relying on the expertise of the WEBEDIA group, manager of the eSport Millenium club, tournament organiser, manager of eSport talents and editor of the dedicated websites jeuxvideo.com and millenium.org.”
The club also stated the importance of Esports for the growth of its own brand: “With nearly 256 million fans and growth of 10% per year, eSport is becoming ever more popular among youngsters and in particular millennials. By becoming the first French sports club to venture into the sector, Paris Saint-Germain intends to strengthen its ties with these millions of passionate fans, attract new supporters, and increase the brand’s influence worldwide.”
Fabien Allegre, Director of Merchandising and Diversification of PSG’s brand said, “the arrival of Paris Saint-Germain in the esports world is a historic moment for the club. It is part of the project led for five years by our president Nasser Al-Khelaifi to develop an international leading brand. We enter this sector with great ambition and look forward to including our red and blue teams in the history of these new disciplines. Webedia emerged as the best partner to achieve this historic launch. “
Cédric Page, Managing Director of Webedia Gaming, is also enthusiastic about the new partnership between his group and the French football Giants, saying that “we are proud to guide Paris Saint-Germain in this new venture, whose aim is to place the club at the highest international level in eSport. Our objective is to develop this great brand worldwide, using this growing phenomenon as our basis, thanks to our expertise in the sector and our editorial assets which are leaders in their respective markets.”
Although it is currently unknown on which games PSG is interesting in fielding a team or players under its brand, a report by Kicker claimed that the French club already signed two FIFA players, and had also interest in acquiring EU LCS organization Vitality.
This comes a few weeks later after a report by German magazine WirtschaftWoche claimed that eight clubs from the German Bundesliga were studying entering Esports, in order to follow Schalke 04’s steps, who entered Esports in May, following the acquisition of European League of Legends side Elements.